Social Media Management
Social that sounds like your association
Member spotlights, advocacy updates, event promotion and chapter coordination — handled by people who understand you answer to a board and a membership, not a sales target.
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Our Approach
An association voice, not a brand voice
Association social media has a different job to a company's. You are speaking to people who already pay to belong, to prospective members deciding whether it is worth it, and often to policymakers and the public at the same time. The tone has to work for all three, and it has to survive board scrutiny.
We run association accounts with that in mind: steady, credible, member-focused, and busiest when it matters most — which is usually the eight weeks before your annual conference.
What You Get
What we run
A calendar tied to your year
Content planned around your renewal cycle, conference, advocacy calendar and awards, rather than a generic posting schedule.
Members as the content
Member spotlights, new-member welcomes, award winners and volunteer recognition, which consistently outperform anything promotional.
Chapter coordination
Shared assets and guidance so chapters post consistently, without central staff having to write every chapter’s content for them.
Event promotion that fills seats
A structured campaign through the registration window, with speaker and programme announcements timed to sustain interest.
Our Process
How we work with your team
Learn the association
We get across your membership, your positions, your sensitivities and the things you cannot say — before we post anything.
Build the calendar
A content plan mapped to your year and agreed with your team, so there are no surprises at board level.
Produce and publish
We write, design and schedule, with an approval step wherever you want oversight.
Report and adjust
Monthly reporting in terms your board understands, and adjustments based on what members actually engage with.
Why It Works
Why it works for associations
- Consistency without staff time: posting continues through your busiest weeks, which is exactly when it usually stops.
- Members feel recognised: spotlights and volunteer recognition do more for retention than most membership campaigns.
- Conference registration support: a planned promotion window rather than a scramble three weeks out.
- Board-ready reporting: framed around membership and engagement rather than vanity metrics.
FAQs
Frequently Asked Questions
Has your social media gone quiet?
Tell us about your association, your calendar and what your board is comfortable with. We will come back with a content plan built around your year.