Email Marketing

Member email that gets opened

Renewal reminders, newsletters, event campaigns and chapter communications — segmented by membership status so people stop receiving mail that does not apply to them.

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Our Approach

Relevance is the whole game

Members disengage from association email for one reason above all others: too much of it does not apply to them. A lapsed member gets the same newsletter as a life member. Someone who registered for the conference last week gets four more reminders to register.

Every irrelevant email makes the next one less likely to be opened — including the renewal notice you genuinely need them to read. We segment on the data you already hold: status, category, chapter, event history and committee involvement, so people get mail that makes sense for them.

What You Get

What we set up

Segmentation from live member data

Lists built from current membership status, category, chapter and event history rather than an exported spreadsheet going stale by the day.

Renewal sequences that work

Timed reminders before and after the renewal date, which stop automatically the moment someone pays.

Newsletters worth the send

A regular member newsletter with a structure and a schedule your team can actually sustain.

Event campaigns

Announcement, early-bird, programme reveal and last-call sequences that exclude people who have already registered.

Our Process

From noise to a programme

Audit what is sending

We look at everything currently going out, who receives it and how it performs — often the first time anyone has looked at it as a whole.

Define the segments

We agree the audiences that matter and connect them to live membership data, so lists maintain themselves.

Build the sequences

Renewal, onboarding and event campaigns get built, tested and put on a schedule.

Measure and refine

Reporting focused on renewals influenced and registrations driven, with adjustments based on what it shows.

Why It Works

Why segmentation changes everything

Renewals recovered: a well-timed reminder sequence reaches members who intended to renew and simply forgot.
Lower unsubscribe rate: relevant mail keeps people on the list, which protects the messages you genuinely need read.
New members stay: a proper onboarding sequence gets people using their benefits in the first month, which is the strongest single predictor of a second-year renewal.
No more list exports: segments read from live membership data, so nobody maintains a spreadsheet of who should receive what.

Talk to Our Team

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FAQs

Frequently Asked Questions

Are your members ignoring your email?

Tell us what you are sending and to whom. We will audit it and show you what changes when segmentation comes from live membership data.

Speak With A Marketing Expert

+1 (972) 944-0631

Email Us

info@unstoprev.com

Schedule an Appointment