Email Marketing
Member email that gets opened
Renewal reminders, newsletters, event campaigns and chapter communications — segmented by membership status so people stop receiving mail that does not apply to them.
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Our Approach
Relevance is the whole game
Members disengage from association email for one reason above all others: too much of it does not apply to them. A lapsed member gets the same newsletter as a life member. Someone who registered for the conference last week gets four more reminders to register.
Every irrelevant email makes the next one less likely to be opened — including the renewal notice you genuinely need them to read. We segment on the data you already hold: status, category, chapter, event history and committee involvement, so people get mail that makes sense for them.
What You Get
What we set up
Segmentation from live member data
Lists built from current membership status, category, chapter and event history rather than an exported spreadsheet going stale by the day.
Renewal sequences that work
Timed reminders before and after the renewal date, which stop automatically the moment someone pays.
Newsletters worth the send
A regular member newsletter with a structure and a schedule your team can actually sustain.
Event campaigns
Announcement, early-bird, programme reveal and last-call sequences that exclude people who have already registered.
Our Process
From noise to a programme
Audit what is sending
We look at everything currently going out, who receives it and how it performs — often the first time anyone has looked at it as a whole.
Define the segments
We agree the audiences that matter and connect them to live membership data, so lists maintain themselves.
Build the sequences
Renewal, onboarding and event campaigns get built, tested and put on a schedule.
Measure and refine
Reporting focused on renewals influenced and registrations driven, with adjustments based on what it shows.
Why It Works
Why segmentation changes everything
- Renewals recovered: a well-timed reminder sequence reaches members who intended to renew and simply forgot.
- Lower unsubscribe rate: relevant mail keeps people on the list, which protects the messages you genuinely need read.
- New members stay: a proper onboarding sequence gets people using their benefits in the first month, which is the strongest single predictor of a second-year renewal.
- No more list exports: segments read from live membership data, so nobody maintains a spreadsheet of who should receive what.
FAQs
Frequently Asked Questions
Are your members ignoring your email?
Tell us what you are sending and to whom. We will audit it and show you what changes when segmentation comes from live membership data.
Speak With A Marketing Expert
+1 (972) 944-0631
Email Us
info@unstoprev.com
Schedule an Appointment
calendly.com/hsaboowala-unstoprev/30min