SEO Strategy

188 #1 Google Rankings for Clinical Trial Searches with SEO

Tapia Research, Paris, TX

#1 keyword rankings: 188
First-page rankings: 268
Active keywords tracked (up from 8): 314
Visibility index: 8,500+

Overview

The client

Tapia Research, a clinical research organization in Paris, Texas, conducts clinical trials and medical studies, offering patients opportunities to participate in drug trials and support medical advancements.

The Challenge

The company lacked organic visibility in Google, relied heavily on paid promotions, and needed SEO to build long-term visibility, credibility, and lead generation.

Goals

What we set out to do

Improve website visibility for clinical trials and related services in Paris, TX
Rank for high-intent keywords (e.g., "drug trials Paris TX," "medical trials Paris TX")
Build long-term organic traffic and reduce reliance on paid channels

How we did it

Our Approach & Strategies

01

Keyword Research & Targeting

Identified high-intent local keywords like "drug trials Paris TX" and "paid clinical trials Paris TX."
02

On-Page Optimization

Optimized site structure, metadata, headings, and internal linking to boost relevance.
03

Content Creation

Developed keyword-rich content around medical trials, research participation, and services.
04

Technical SEO

Improved site health, speed, and crawlability to ensure Google indexed key pages.
05

Local SEO

Strengthened presence for searches in Paris, TX through optimized business listings and local keyword focus.

Results

What changed

See the live site

188 #1 keyword rankings, including high-value terms like "drug trial Paris TX," "paid trials Paris TX" and "medical study Paris TX"
248 top-5 rankings and 268 first-page rankings driving highly relevant organic traffic
278 rankings across the first two pages of Google
Active keywords tracked grew from 8 at baseline to 314
Search Engine Visibility Index climbed from near zero to more than 8,500 in just over two years
Improved credibility through 1,400+ Google reviews