SEO Strategy
12x Increase in Organic Visibility & Keyword Rankings Using SEO
Tapia Research — Paris, TX
Overview
Tapia Research, a clinical research organization in Paris, Texas, conducts clinical trials and medical studies, offering patients opportunities to participate in drug trials and support medical advancements.
The Challenge
The company lacked organic visibility in Google, relied heavily on paid promotions, and needed SEO to build long-term visibility, credibility, and lead generation.
Goals
- Improve website visibility for clinical trials and related services in Paris, TX
- Rank for high-intent keywords (e.g., "drug trials Paris TX," "medical trials Paris TX")
- Build long-term organic traffic and reduce reliance on paid channels
Our Approach & Strategies
Keyword Research & Targeting
Identified high-intent local keywords like "drug trials Paris TX" and "paid clinical trials Paris TX."
On-Page Optimization
Optimized site structure, metadata, headings, and internal linking to boost relevance.
Content Creation
Developed keyword-rich content around medical trials, research participation, and services.
Technical SEO
Improved site health, speed, and crawlability to ensure Google indexed key pages.
Local SEO
Strengthened presence for searches in Paris, TX through optimized business listings and local keyword focus.
Results
- 98 #1 keyword rankings including high-value terms like "drug trial Paris TX," "medical trials Paris TX," and "paid trials Paris TX"
- 152 first-page rankings driving highly relevant organic traffic
- 270 total ranking improvements across tracked keywords
- Search Engine Visibility Index increased to over 5,000+ in just one year
- Active keywords tracked grew from under 20 to nearly 200
- Improved credibility through 1,400+ Google reviews