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Local SEO
6.5x Increase in Keyword Rankings with Local SEO
First Step Chiropractic — Rowlett, TX
Overview
First Step Chiropractic, a Rowlett, TX clinic specializing in pain relief and spinal alignment, wanted to boost online visibility and attract more local patients through search.
The Challenge
The clinic had low search visibility, ranking for only 22 keywords, and struggled to appear in top positions on Google. They needed SEO to increase traffic and generate new patient leads.
Goals
- Increase visibility in local search results
- Improve rankings for service-related and location-specific keywords
- Drive more organic traffic to the website
- Generate new patient appointments
Our Approach & Strategies
Local SEO Optimization
Targeted "Rowlett + service" keywords to capture local intent.
On-Page SEO Improvements
Optimized content for readability, keyword relevance, and search intent.
Technical SEO Fixes
Enhanced site structure, internal linking, and indexing.
Google Reviews Growth
Encouraged patients to leave reviews to improve trust and local rankings.
Continuous Keyword Tracking
Monitored 158 keywords to identify growth opportunities.
Results
- 359 total rankings gained in 6 months
- 83 #1 keyword rankings (e.g., "Rowlett whiplash," "Rowlett chiropractor")
- 143 first-page rankings
- Visibility index grew 5x (500 → 2,700+)
- Keywords tracked increased from 22 → 158
- Steady growth in Google reviews & reputation