Healthcare SEO

138 First-Page Rankings for a Frisco Pediatric Practice

Stonebriar Pediatrics, Frisco, TX

First-page rankings: 138
#1 keyword rankings: 25
Top-5 rankings: 79
Growth in active keywords (29 → 207): 7x

Overview

The client

Stonebriar Pediatrics is a general pediatric practice and children’s medical center in Frisco, Texas, caring for patients from birth through age 18. The practice offers pediatric primary care, preventive and well visits, immunizations, chronic-condition management, developmental assessments, physicals and allergy services for families across Frisco, Collin County and Denton County.

The Challenge

Frisco is one of the most competitive pediatric markets in North Texas, and parents rarely search for a practice by name. They search for the care they need and the city they live in. Stonebriar’s website was not connecting its broad range of pediatric services to those local searches, which limited how often the practice appeared when new families were choosing a pediatrician.

Goals

What we set out to do

Rank for high-intent pediatric searches in Frisco
Connect each pediatric service to the searches parents actually use
Extend visibility to families across Collin and Denton County
Build sustainable, white-hat organic growth with monthly reporting

How we did it

Our Approach & Strategies

01

Technical SEO

Resolved crawl, indexing and site-health issues so search engines could reach and understand every service page.
02

On-Page Optimization

Aligned titles, headings and copy with “Frisco + service” searches such as pediatrician, pediatric clinic, well visits and camp physicals.
03

Content Improvements

Expanded service content to clearly explain the practice’s pediatric specialties and answer the questions parents search for.
04

Local Authority Building

Strengthened local relevance and authority signals for Frisco, Collin County and Denton County.
05

Performance Tracking

Monitored rankings and visibility every month to double down on what was working.

Results

What changed

See the live site

138 first-page rankings and 168 rankings on the first two pages of Google
25 #1 rankings, including “pediatrician Frisco,” “Frisco pediatrician” and “pediatric clinic Frisco”
79 keywords ranking in the top five positions
Active keywords tracked grew from 29 to 207 in twelve months
5 mentions in Google AI Overviews
Search Engine Visibility Index grew from under 500 to more than 3,000