Local SEO

56 First-Page Rankings in Under Five Months for a Family Chiropractor

His Work My Hands Chiropractic, Greenacres, FL

First-page rankings: 56
#1 keyword rankings: 16
Top-5 rankings: 27
Visibility index growth: 5x

Overview

The client

His Work My Hands Prenatal, Pediatric, and Family Chiropractic is a neurologically focused, holistic practice in Greenacres, Florida. The clinic cares for expecting moms, infants and children of all abilities, and the families raising them, with Webster-certified prenatal care, pediatric chiropractic and family wellness visits.

The Challenge

Specialty care only helps if the right families can find it. Parents looking for help with colic, pregnancy discomfort or postpartum recovery use very specific, local searches, and the practice was competing with general chiropractors across Palm Beach County for them. At the start of the engagement, just 23 keywords were tracked for the site.

Goals

What we set out to do

Own local searches for prenatal, pediatric and family chiropractic in Greenacres
Rank for life-stage and condition searches like colic, infant and postpartum care
Grow overall search visibility quickly
Turn search visibility into appointment requests

How we did it

Our Approach & Strategies

01

Specialty Keyword Mapping

Mapped each service to the life-stage and condition searches parents use, such as “baby chiropractor,” “colic chiropractor” and “postpartum chiropractor.”
02

On-Page Optimization

Tuned titles, headings and service copy so every specialty page clearly matched its Greenacres search intent.
03

Local SEO

Strengthened the Google Business Profile and local signals to compete in the map pack and local results.
04

Authority Building

Built relevant, white-hat local authority to support rankings across the practice’s specialties.
05

Monthly Rank Tracking

Tracked rankings and visibility every month and expanded into new keywords as the site gained authority.

Results

What changed

See the live site

56 first-page rankings and 59 on the first two pages of Google in under five months
16 #1 rankings, including “pediatric chiropractor Greenacres,” “prenatal chiropractor Greenacres,” “baby chiropractor Greenacres” and “postpartum chiropractor Greenacres”
27 keywords ranking in the top five positions
Active keywords tracked grew from 23 to 67
Search Engine Visibility Index grew roughly 5x
First mention in Google AI Overviews