SEO Launch

First-Page Rankings in 30 Days for a Garland Custom Sign Company

Sign Assign, Garland, TX

First-page rankings in 30 days: 7
Rankings improved (0 declined): 15
Top-5 rankings: 2
Active keywords tracked: 5 → 19

Overview

The client

Sign Assign is a custom sign and printing company in Garland, Texas, and an industry leader since 2008. Customers design and order banners, event and trade show signage, indoor and outdoor signs, vehicle and window graphics, safety signs and marketing materials online, with design support from the Sign Assign team.

The Challenge

Online sign printing is dominated by national e-commerce brands with enormous catalogs and ad budgets. When the engagement began, Sign Assign had a baseline of just five tracked keywords and no measurable search visibility, so the first priority was proving the site could compete, starting with high-intent local searches in Garland.

Goals

What we set out to do

Build a technical and on-page foundation across a large product catalog
Win early first-page rankings for “product + Garland TX” searches
Establish a measurable visibility baseline to grow from
Expand into broader product and service keywords over time

How we did it

Our Approach & Strategies

01

Technical Foundation

Cleaned up crawlability and indexing so product and category pages could be discovered and ranked.
02

Product & Category Optimization

Optimized titles, headings and copy for product searches like pylon signs, corrugated signs, safety signs and wall decals.
03

Local Relevance

Tied product pages to Garland and the wider Dallas-Fort Worth market to capture local buying intent.
04

Keyword Expansion & Tracking

Grew the tracked keyword set month over month and reported every movement.

Results

What changed

See the live site

7 first-page rankings within the first 30 days
15 rankings on the first two pages of Google
15 rankings improved and 0 declined
Top-five positions for “pylon signs Garland TX” and “construction safety signs Garland TX”
Active keywords tracked grew from 5 to 19
Search Engine Visibility Index grew from 0 to more than 150