Local SEO

#1 for “Natural Soaps Farmington MI”: Local SEO for a Handcrafted Skincare Shop

RoseBest, Farmington, MI

“Natural soaps Farmington MI”: #1
Monthly Google Business Profile views: 1,983
Direction requests in one month: 68
Rating across 14 Google reviews: 5.0★

Overview

The client

RoseBest is a handcrafted, halal natural skincare brand with a retail shop in Farmington, Michigan and a Shopify online store. The shop makes natural soaps, body oils, body butters, lip balms and gift sets in small batches, hosts hands-on sugar scrub classes, and donates soaps to children in need through its Clean Start, Bright Futures program.

The Challenge

As a newer storefront, RoseBest needed local shoppers to find it, both to walk through the door and to buy online. Its products compete for attention with national beauty retailers, so the shop needed to win the local searches and Google Maps results where it has a natural advantage: handmade, local and right down the road.

Goals

What we set out to do

Rank in local search and Google Maps for core products in Farmington
Turn the Google Business Profile into a steady source of calls, visits and directions
Build a strong review reputation
Drive ready-to-buy organic visitors to the Shopify store

How we did it

Our Approach & Strategies

01

Google Business Profile Management

Published regular posts for new products, classes and events to keep the profile active and engaging.
02

Review Management

Responded to every Google review to build trust with new shoppers.
03

Local Citations

Built and maintained consistent business listings across local directories.
04

Local Keyword Targeting

Optimized for “product + Farmington MI” searches and tracked rankings month over month.

Results

What changed

See the live site

#1 on Google for “natural soaps Farmington MI,” with all four tracked local keywords in the top five
1,983 Google Business Profile impressions in a single month
98 profile interactions in a month, including 68 direction requests and 28 website clicks
A perfect 5.0-star rating across 14 Google reviews, with every review answered
Organic search visitors converted at 3.57%, more than seven times the rate of direct traffic